15/11/2010

album love...

When I started we didn't have a lot of money... well, no money actually and suddenly I had a pretty long list of things I 'needed to buy for the business'. I had pretty average equipment, a car that kept breaking down, no 'smart' clothes, no website... so everything seemed so daunting and so out of reach... but, very slowly I started to buy better equipment and god, I appreciated it... it felt a real luxury, like a treat to use, not an essential piece of kit.. it was that little step up the ladder.
My album was also something on my list. I wanted to find an album that really reflected me and my style and everything that I was about. I searched and searched and I finally found it but although sample albums aren't super duper expensive there was always something else.. lenses, memory cards, hard drives... to buy.
So about a month ago I designed my sample album and waited like the most impatient child for it to arrive. I had to pick it up from the post office after getting a 'We called, sorry you weren't in' card through the door and I literally skipped in there. I put the box in my car and looked at it and actually thought.. 'this is a bit of a moment for my little business'... stupid as it sounds, but it was... all the hard work in one little box.
I'm so proud of it. It's MY product. I made it with so much love and I can hold it in my hands and this journey has been a struggle in so many ways but it's a real result... and a really pretty result at that :)








My albums are hand-bound and covered in natural vintage leather. Your images are printed on to beautiful fine-art paper with a quality that will last a lifetime. The print process is a leap forward from traditional methods allowing vivid, rich colours to stand out from the page. The album is presented in a sleeve of natural cotton and stored in a keepsake box. Ohhh yum.

Maximo likes it too :)

16 comments:

  1. Hi Emma!
    I discovered your work after attending a workshop at Noa's (featherlove) house a few months ago, and I want to say you are doing an absolutely stellar job! I love your photographs and your journey is so inspiring. I love how honest you are when talking about your work, and that truth really shines through in the pictures! Keep it up! Can't wait to see more!
    - Vanessa (a fan!)

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  2. I'm thrilled that you love your album. We enjoyed making it. Your images are amazing and they almost leap off the page. Can't wait to see the next one.

    Can we blog your album images please?

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  3. I'm so happy for your success Emma, I love following your story ;). These albums are true reflection of your brand, keep it up!

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  4. Gotta love Folio! Your album looks amazing! And I soooo understand how at the beginning it feels just like you need everything at once, because you want to do the best job possible! And it can get quite frustrating with money. Well done for being determined and getting there, girl! Keep up the good work! x

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  5. I love your honesty and openness. And I love this album. What a beautiful shade of blue the cover is. Really suits the soft tones in your images.

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  6. This is beautiful - I'm having album wobbles!
    It really shows off your work in the most gorgeous way. Hurrah for you! :-)

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  7. Beautiful Em!!! You have done amazingly well and you should feel soooo proud :) xxxxxxxxx

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  8. That folio has some serious schwingggg! factor - it is lovely watching you grow and quite inspirational as a matter of fact. Onwards and upwards on your journey lady :)

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  9. Wow, I love these albums, of course nothing without your unique images, love, love, love!

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  10. Only you would blog a pic of an album with your cat next to it, has really made me giggle today. They love the leather and mine are always trying to claim the boxes! The album looks mighty pretty, so exciting xxx

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  11. Check you out - love it! You've done amazing things in the last 12 months, can't wait to see what 2011 holds in store for you xxx

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  12. ooooh its lovely!! we might be on the list for one in the future! x

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  13. I love their albums!
    Can't believe how amazing your journey has been. After one year you have managed to shine so bright, you are so inspirational!

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  14. WOW! it looks great Emma!!!!!!!!!!!!!!!!! I Might have to go ask Father Christmas... hee hee xxxxx

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  15. I love you Emma Case! Your openess is so endearing and your work amazing. xxx

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